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Â鶹ÉçÇø has been accredited by a hospitality industry body for degree courses in international hospitality, festival and event, and tourism management.

(IoH) has recognised undergraduate and postgraduate programmes delivered by The Business School with accreditation awarded for the next five years.

First established in 1938, the IoH describes itself as the world’s leading, award-winning, membership body for hospitality professionals. Currently nearly 50 higher education institutions from around the world are accredited by the organisation.

At undergraduate level, ENU’s BA (Hons) International Hospitality Management, BA (Hons) International Festival and Event Management, BA (Hons) International Tourism Management, and BA (Hons) International Tourism and Airline Managementare delivered over four years full-time and cover general management topics such as marketing, accounting and human resources management. Modules aligned to hospitality, tourism and events management feature in each programme, and highly specialised modules form a critical part of each degree. A work-based learning or a live project is undertaken by students in the third year enabling them to develop their academic knowledge along with practical skills, and a dissertation is undertaken in the fourth and final year.

At postgraduate level, the MSc International Festival and Event Management, MSc International Heritage and Cultural Tourism Management, and MSc International Tourism Destination Management are delivered in one year full-time, and the MSc Global Hospitality Managementis delivered over two years full-time. These programmes focus strongly on critical and original thinking and cover contemporary issues, current research methods and new trends.

The IoH said that programmes delivered by The Business School have a good balance of theory, concepts and practice, which enable students to develop successful careers in the relevant industry and to prepare them for careers in related sectors.

The Professional Review Panel commended the programmes and, in particular:

• The varied and diverse nature of the programmes which offer a range of opportunities to students
• The deliberate ‘narrowing’ from general to specific module content is innovative and ‘clever’ and is advantageous to students and the institution
• The active involvement in the industry in the programmes is a good example of best practice
• The range of academic and industry expertise within the academic teaching team
• The range of student support that is available
• The rigour involved in the quality management and assurance process and the policies and procedures
• The steps taken to change teaching methods during the pandemic years.

Professor Paul Barron, Dean of The Business School said: “We value the independent recognition of the quality of our programmes at Â鶹ÉçÇø, and their international applicability and transferability, which accreditation by the Institute of Hospitality confirms.

“As an applied Business School – which is itself accredited by AACSB – it is our mission to empower our students to apply the skills and knowledge they gain on our hospitality programmes to create positive societal impact and a sustainable future for the communities in which they work; wherever their career takes them in the global hospitality and tourism industry.”

IoH CEO Robert Richardson FIH MI said: “Congratulations to Â鶹ÉçÇø on receiving IoH accreditation for their degree programmes. We recognise the importance of these programmes and the best practices employed in preparing the future managers of our industry.

“We look forward to developing our relationship with the University and supporting their students’ journey to success.”