MBA (Marketing) MBA



A Master of Business Administration is one of the most prestigious postgraduate qualifications, valued by leading employers internationally

Overview

This globally-recognised qualification will develop your business skills and give you the expertise you need to take on senior roles in any organisation.

It's a flexible course delivered online (part-time) that will build on your work experience and allow you to combine your MBA with a specialism in marketing to reflect your area of interest.

It's ideally suited to individuals who want to balance their personal and professional commitments whilst studying.

You can pay for this course flexibly on a module-by-module basis. This means that you don't have to pay the full course cost upfront.


Lady sitting at a table opposite a man being interviewed

Mode of Study:

Online learning

Duration:

21-33 months

Start date:

JunSepJan

Course details

Our online (part-time) MBA with a specialism in marketing is designed to deliver accessible, creative and flexible postgraduate business and management education and offers choice in how, when and where you study.

We have tailored the content of the course for dynamic global businesses, teaching you to focus on developing skills in leadership, and applying management theories to issues faced by business. 

You’ll also learn how to address issues with critical thinking, strategic reasoning and using creative problem solving techniques that help you to innovate.

Modules

  • Global Business Economics and Finance
  • Building and Marketing High Performing Organisations
  • Management and Organisational Change
  • Leading Strategic Decision Making
  • Global Marketing
  • Strategic Brand Management
  • Data Analysis for Business Decision-making
  • MBA Project (40 credits)

For the award of MBA (Marketing) you must successfully pass all eight modules, giving a total of 180 credits. All modules are 20 credits, except where indicated.

Further information can be found in the indicative delivery schedule.

How will my degree reflect sustainability and sustainable development?

The Principles of Responsible Management Education (PRME) – established under the UN Global Compact – places a clear onus on Higher Education to ‘transform management education and develop the responsible decision-makers of tomorrow to advance sustainable development’. The Business School is a PRME signatory, and we seek to influence professional practice and policy nationally and internationally, helping to drive key societal, economic and environmental impacts.

Our mission is ‘to empower communities to apply business knowledge for positive societal impact’ and we work constantly to embed practical actions into our curriculum, to promote sustainability and relate these to the key ideas of sustainability, as reflected in the 17 UN Sustainable Development Goals (SDG). Our undergraduate and postgraduate programmes now reflect one or more of the SDG, and our research is targeted to solve real world problems, mapped against the criteria used in the Times Higher Education’s Impact Ranking.

The most recent annual league table for Sustainability - compiled by People & Planet, the UK’s largest student campaigning network - again places Edinburgh Napier in a top 3 position among Scotland’s 19 universities. This reflects their assessment of our performance across a range of environmental and ethical considerations, which include carbon reduction and management, and education.

What is distinct about equality, diversity and inclusion?

麻豆社区 is enriched by the diversity of perspectives, cultures and backgrounds brought by all within our global community. We are committed to a positive environment where diversity and inclusiveness is celebrated and everyone is treated fairly regardless of sex, sexual orientation, gender reassignment, disability, age, ethnic origin, religion or belief, marital or civil partnership status or whether pregnant or on maternity leave. We commit ourselves to providing a learning, working and social environment that is free from discrimination, prejudice, intimidation, stigmatisation and all forms of harassment and bullying.

The Business School's vision: 'To be the Business School for empowerment, enterprise and employability for all'.

Our mission statement: 'Empowering our communities to apply business knowledge for positive societal impact'.



 
  • calendar

    How you鈥檒l be taught

    This course is delivered fully online. You can choose from three start dates (September, January, May) and typically takes between 21-33 months to complete, subject to your pace of study and module availability. You'll study eight modules in total, with a maximum of two modules each trimester where available.

    Your learning experience will be enhanced with online discussions that supplement the study materials, case study analyses from diverse sectors and articles from leading academics and practising professionals.

    You’re not alone while studying online. Our support team are available by email and phone to answer your administrative queries, our academics host weekly academic support sessions and are available on email, and you can access our virtual database of frequently asked questions 24 hours a day. You’ll also have access to our online library resources and IT support.
  • note and pen

    Assessments

    All assessments are undertaken and submitted online. These vary for each module and may include:

    • Reports/Essays/Case Studies
    • End of Unit Progress Tests
    • Data Analysis Reports (Data Analysis for Business Decision-making module)
    • MBA Project
    Within each trimester, whilst there is flexibility to work through the material at your own pace you need to be aware of the assessment dates as there is no flexibility in these.

    If there is any question regarding the authorship of any submitted assessments, we reserve the right to require students to undertake an online viva.

Disclaimer

mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information is available in our .

Entry requirements

What are the entry requirements for Marketing?

The entry requirements for this course is a Bachelor (Honours) Degree at 2:2 or above plus 2 years work experience in order to be eligible for this programme.

We may also consider lesser qualifications if you have sufficient professional work experience within the industry.

To succeed on our Global Online degrees you must have access via computer or laptop to view and download written and video content. You will also need basic IT skills that enable you to write and edit document, send and receive email, find your way around our online learning environment and search for and access online learning resources, download files and use online forums.

Can I get admission into Marketing based on my working experience in this sector?

This course has academic entry requirements which are assessed alongside relevant work experience. Full details of any relevant work experience, including references should be submitted with your application and may be considered for entry where the minimum academic entry requirements are below those required.

Usually, unrelated work experience is not considered sufficient for entry without meeting the minimum academic entry requirements. Please contact us with your specific circumstances by submitting an enquiry form above and we will be happy to discuss your options.

Can I make an appointment with an advisor to discuss further about the admission process?

If you want to get more information on the admission process, please get in touch with the Global Online admissions team by submitting an enquiry form above.

 

If your first language isn't English, you'll normally need to undertake an approved English language test and our  will apply.

This may not apply if you have completed all your school qualifications in English, or your undergraduate degree was taught and examined in English. Check our to find out if this applies to you.

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that international students are unable to enrol onto the following courses:
  • BM Midwifery/MM Midwifery
  • All Graduate Apprenticeship courses.

See who can apply for more information on Graduate Apprenticeship courses.

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Get in touch with your local representative

We have trusted representatives in key locations who offer guidance and advice about our Global Online programmes.

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
2024/25 2025/26
UK Students *拢1,295 *拢1,345
Overseas Students *拢1,320 *拢1,375

Modules for your course can be purchased through our online store and must be paid in full at the time of enrolment. You will purchase modules in advance of each trimester of study. The fee listed above applies to 20 credits. Please note, the full course comprises of 120 credits in total for BA/BSc (top-up) and 180 credits in total for MSc. Please note that you will pay the module fee according to the academic year in which you study each module, meaning that the total cost of your course will vary depending on the year in which modules are undertaken. If you are paying a fixed programme fee through one of our global partners, the cost will be no higher than if you were buying modules directly from our online store.
Tuition fees are subject to an annual review and may increase from one year to the next. For more information on this and other tuition fee matters, please see our Fees and Funding links above.


Please note:

The discount for Edinburgh Napier alumni can only be applied to year one of a full-time Postgraduate degree, any additional years are exempt from the discount.

For part time Postgraduate degrees the discount will apply to years one, two and three only and any additional years will be exempt from the discount.

Please read our full T&C here

Careers

Businessman giving a presentation with the reflections of people in the glass
The MBA (Marketing) Programme will provide you with the opportunity to realise your full career potential. On successful completion of this programme you will have the necessary knowledge, understanding and skills to gain postgraduate-level employment in a senior management/leadership role within Marketing, in the global business environment.

Students use the MBA Programme to consolidate their knowledge and progress in their organisational/industry career ladder or as an opportunity to change career direction. In recent years, our MBA graduates have gone on to build careers in a range of industries in the public, private and voluntary/not-for-profit sectors.

Alternatively, you will be eligible to progress to doctoral- level study at the University or to seek entry to doctoral-level study at another higher education institution.