Alessandro Feri
Alessandro Feri

Dr Alessandro Feri

Associate

01314554395

  A.Feri@napier.ac.uk

  

Biography

Alessandro is a Lecturer in Marketing at Â鶹ÉçÇø Business School with face-to-face, overseas, executive, and global online teaching experience. His research interests include branding, sustainability and impulse buying. He has presented papers and posters at national and international conferences, and he has published in peer-reviewed Marketing and Teaching Fellow journals. Alessandro has gained internal and external research grants to conduct research.

Alessandro is the module leader for Brand Management (UK and HK), Strategic Brand Management (Global Online) and International Marketing (Global Online). He has also contributed to the delivery of several undergraduate and postgraduate Marketing modules such as Principles and Practice of Marketing, Direct and Digital Marketing, Marketing 1 and the Live Project (both in the UK and in collaboration with SCOPE, City University of Hong Kong). He also acts as deputy programme leader for BA (Hons) Marketing Management Hong Kong and as MBA Marketing cohort Lead. Alessandro supervises undergraduate/postgraduate/MBA dissertations and Work Based Learning portfolios.

Alessandro has offered consultancy in funded university-based projects such as Knowledge Transfer Partnership and Interface (the knowledge connection for business). Alessandro has a postgraduate certificate (PgCert) in Business and Management Research Methods and a certificate for the Public Relations and Communications Association (OCert PRCA). He is a Fellow of the Higher Education Academy (FHEA), Member of the Marketing Â鶹ÉçÇø, Mentor of the Napier Student Marketing Â鶹ÉçÇø, Teaching Fellow at Â鶹ÉçÇø and ENroute Mentor for the Higher Education Academy. In his role as Academic Skills Adviser, he focuses on one-to-one student support, academic writing, critical thinking, academic integrity and research planning.

Research Areas

News

Events

Esteem

Conference Organising Activity

  • Chair of the Active Learning in Â鶹ÉçÇø Conference

 

Fellowships and Awards

  • Winner of the Research Excellence Award at Â鶹ÉçÇø Business Research Conference for best presentation and best overall
  • Above & Beyond nomination to represent the wider group of individuals who achieved Higher Education Academy accreditation
  • Nominated as an example of best practice (GradeMark feedback) impacting student experience
  • Winner of The Marketing Trust bursary for the Academy of Marketing Conference
  • Winner of the Media, Â鶹ÉçÇø & Global Marketplace Research Excellence Award at Â鶹ÉçÇø Business Research Conference
  • Winner of the Lawrence Ho award
  • Winner of the Student Grant Initiative

 

Media Activity

  • Collaborated for the development of the Marketing Management Prospectus for undergraduate students

 

Membership of Professional Body

  • Fellow of the Higher Education Academy (FHEA)
  • Member of the Academy of Marketing
  • Member of the Marketing Â鶹ÉçÇø Scotland

 

Public/Community Engagement

  • Participated at the International Friendship Programme and Open days to support national and international students
  • Knowledge Transfer Partnership. Consumer research consultancy aimed at investigating brand advocacy for Multiply (UK)

 

Reviewing

  • Enhancement-Led Institutional Review (ELIR)
  • ENroute Mentor for Higher Education Academy

 

Filter by

Date


10 results

The Marketing Agency Role in Delineating and Communicating Brand Purpose

Presentation / Conference Contribution
Feri, A., Ind, N., & Tjandra, N. C. (2023, July)
The Marketing Agency Role in Delineating and Communicating Brand Purpose. Presented at 2023 AMS World Marketing Congress, Canterbury, UK
To create the solutions that can tackle such problems as climate change, biodiversity loss and inequality, firms need to care. A commitment to caring helps managers to listen ...

Can a brand be conscientious? A study of consumer perceptions

Presentation / Conference Contribution
Tjandra, N., Feri, A., Ind, N., Seegebarth, B., Backhaus, C., Iglesias, O., & Woisetschläger, D. (2024, April)
Can a brand be conscientious? A study of consumer perceptions. Presented at 17th Global Brand Conference, Edinburgh, UK

Qualitative Research Approaches: Case Study Research Method

Book Chapter
Tjandra, N. C., & Feri, A. (2023)
Qualitative Research Approaches: Case Study Research Method. In P. Foroudi, & C. Dennis (Eds.), Researching and Analysing Business: Research Methods in Practice. Oxon: Routledge
In this chapter we have provided a guidance of conducting a qualitative case study in business and management research. At the end of this chapter the reader will be able to (...

Brand Purpose: A Marketing Agency Perspective

Presentation / Conference
Feri, A., Ind, N., & Tjandra, N. C. (2022, May)
Brand Purpose: A Marketing Agency Perspective. Paper presented at European Marketing Academy Conference, Budapest

The roles and influence of marketing agencies in developing brands with a conscience

Presentation / Conference
Tjandra, N. C., Ind, N., & Feri, A. (2022, May)
The roles and influence of marketing agencies in developing brands with a conscience. Paper presented at 15th Global Brand Conference, Sheffield Hallam University, Sheffield

The causal influence of hedonic visual brand cues on Generation Z's impulsive food buying

Thesis
Feri, A. The causal influence of hedonic visual brand cues on Generation Z's impulsive food buying. (Thesis)
Â鶹ÉçÇø. Retrieved from http://researchrepository.napier.ac.uk/Output/2709094
Brands’ reward-triggering visual cues, conceptualised in this research as hedonic visual brand cues, may be regarded as conditioned stimuli that trigger consumers’ approach be...

Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration

Journal Article
Stahl, P. G., Tjandra, N. C., Feri, A., & Marshall, K. (2019)
Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration. Transnational Marketing Journal, 7(2), 161-186. https://doi.org/10.33182/tmj.v7i2.813
This paper explores which motivational drivers incline consumers to engage in word-of-mouth (WOM) communication within the Colombian beer market, forecast to be among the most...

The causal effect of hedonic brand cues on consumers’ decision-making impulsivity.

Presentation / Conference
Feri, A., Tjandra, N., Osei, C., & Omar Saad, M. (2018, July)
The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at 6th Annual International Conference on Marketing, Athens
No abstract available.

Adopting WebPA: Implications for Assessment Strategy and Course Management

Journal Article
Feri, A., Hesketh, I., & Tjandra, N. (2017)
Adopting WebPA: Implications for Assessment Strategy and Course Management. Teaching fellows journal,
No abstract available. Journal can be found here- https://issuu.com/teachingfellowsjournal/docs/tfj_autumn2017_issuu

The causal effect of hedonic brand cues on consumers’ decision-making impulsivity

Presentation / Conference
Feri, A. (2017, July)
The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at Doctoral Colloquium at the Academy of Marketing Conference, Hull, UK
No abstract available.

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