Paria Zamanfashami
paria zamanfashami

Dr Paria Zamanfashami

Lecturer

Biography

Dr. Paria Zamanfashami is a lecturer in Marketing Department, at 麻豆社区. Apart from academic teaching experience in Branding and Marketing Management modules, in her journey, she was engaged in doing research and practical marketing projects consultancy. In terms of research, her interests include e-WOM, digital content marketing, brand engagement, etc., focusing on technology development, especially Metaverse. From the perspective of practical marketing activities, she was a consultant and strategist in different branding and digital marketing projects.
She received her PhD from the Marketing Department, Faculty of Social and Economics, Alzahra University, Tehran, Iran.

Date


4 results

Implementation of game elements in online business related to fashion

Journal Article
Sangari, N., Fashami, P., Rezaeian, F., Sana, S. S., & Abdolvand, N. (2024)
Implementation of game elements in online business related to fashion. International Journal of Entrepreneurial Venturing, 16(4), 393-416. https://doi.org/10.1504/ijev.2024.144212
The gamification criteria based on the crisp analysis algorithm and the K-mean for clustering are studied. The calculation of the customer lifetime value (CLV) based on the re...

Service Oikos as a complex self-perpetuating system: a聽bibliometric study of service ecosystems

Journal Article
Nazemi, A., Zamanfashami, P. R., Foroudi, P., Haghighinasab, M., Seyyedamiri, N., & Zare Mehrjardy, M. (online)
Service Oikos as a complex self-perpetuating system: a聽bibliometric study of service ecosystems. Journal of Strategy and Management, https://doi.org/10.1108/jsma-03-2023-0044
Purpose This study aims to address the following research questions: (1) What are the theoretical frameworks and areas of study that influence the development of service ecosy...

Let us talk about something: The evolution of e-WOM from the past to the future

Journal Article
Akbari, M., Foroudi, P., Zaman Fashami, R., Mahavarpour, N., & Khodayari, M. (2022)
Let us talk about something: The evolution of e-WOM from the past to the future. Journal of Business Research, 149, 663-689. https://doi.org/10.1016/j.jbusres.2022.05.061
Because e-WOM is one of the useful digital marketing elements for any organization, a better understanding of its process will help individuals take more advantage of this con...

Sharing Your Assets: A Holistic Review of Sharing Economy

Journal Article
Akbari, M., Foroudi, P., Khodayari, M., Zaman Fashami, R., Shahabaldini Parizi D, Z., & Shahriari, E. (2022)
Sharing Your Assets: A Holistic Review of Sharing Economy. Journal of Business Research, 140, 604-625. https://doi.org/10.1016/j.jbusres.2021.11.027
Even though academics and practitioners extensively apply the notion of the sharing economy (SE), the conceptualization and the literature construction remained disjointed and...