A growing sense of unfairness permeates our quasi-digital society. Despite drivers supporting and motivating ethical practice in the digital technology ecosystem, there are compounding barriers to fairness that, at every level, impact technology innovation, delivery and access. Amongst these are barriers and omissions at the earliest stages of technology intentionality and design; systemic inadequacies in sensing systems that deteriorate performance for individuals based on ethnicity, age and physicality; system design, co-requisite and interface decisions that limit access; biases and inequities in datasets and algorithms; and limiting factors in system function and security. Additionally, there are concerns about unethical and illegal practices amongst digital technology providers: for example, in planned obsolescence and anti-competitive behaviors, failings in data practices and security, and in responses to problematic use and behaviors. It is critical that these failings are identified and addressed to better evolve a fairer future digital technology ecosystem. This paper contributes a perspective on technological stewardship and innovation; it identifies the compounding nature of barriers to fairness in the current digital technology ecosystem, and contrasts these with the non-compounding fairness drivers that, in general, establish minimum requirements.