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Bridging the Strategy - Data Gap: Adopting the Balanced Scorecard to Enhance Data Analytics in UK SMEs

Dates:

2025 to date
Qualification:

Doctorate (PhD)

Project Team

bridging the strategy data gap adopting the balanced scorecard to enhance data

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Business School

bridging the strategy data gap adopting the balanced scorecard to enhance data

Prof Max Chipulu PhD, MSc, BEng, SFHEA

Professor
Business School

M.Chipulu@napier.ac.uk

bridging the strategy data gap adopting the balanced scorecard to enhance data

Dr Renata Osowska PhD, SFHEA

Lecturer
Business School

R.Osowska@napier.ac.uk

bridging the strategy data gap adopting the balanced scorecard to enhance data

Dr Ben Sebian PhD, MSc, BSc, FHEA

Lecturer
Business School

B.Sebian@napier.ac.uk

bridging the strategy data gap adopting the balanced scorecard to enhance data

Dr Stacey Bushfield MA MSc PhD PGCertHE FHEA MCMI

Associate Professor
Business School

S.Bushfield@napier.ac.uk

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