Simone Kurtzke
simone kurtzke

Dr Simone Kurtzke

Lecturer

 0131 455 4714

  S.Kurtzke@napier.ac.uk

  

Biography

I鈥檓 a lecturer in Marketing at the Business School here at 麻豆社区, joining in 2019. Prior to that, I led Scotland鈥檚 first practice-based Master鈥檚 degree in Digital Marketing at Robert Gordon University. I鈥檝e worked in Marketing and the digital industry since 2002, including a year on behalf of Google at the Google Digital Garage in Edinburgh (2018-2019) and various digital and social media agencies. My PhD investigated online video, its production and distribution from 1998-2005 鈥 the area of 鈥榳eb 1.0鈥, just before the breakthrough of YouTube (2006) and the advent of social media.

I consider myself half academic / half practitioner, and my goal is to bridge the gap between marketing theory and practice, to ensure that marketing education is aligned with the needs of industry and business. My research interests are digital education and skills, small business marketing, and digital marketing

School

Research Groups

Research Areas

Esteem

Conference Organising Activity

  • Presented at Academy of Marketing Conference

 

External Examining/Validations

  • External Examiner Middlesex University / KMU Akademie & Management
  • External Examiner
  • Validator and Moderator

 

Fellowships and Awards

  • ENSA Excellence Awards - Best Lecturer (Marketing, Tourism & Languages)
  • Fellow of the Institute of Data & Marketing
  • FHEA Fellow of the Higher Education Academy
  • PRide Silver Award

 

Invited Speaker

  • Social Media Communications: Engagement, Content and Innovation
  • Effective Digital Communications
  • GDPR Scotland
  • Digital Skills for Graduates
  • Google Analytics for the Third Sector
  • Is my website working?

 

Membership of Professional Body

  • Associate Member of the Association for Learning Technology
  • Member of the Digital Analytics Association
  • Member of the Academy of Marketing

 

Reviewing

  • Journal of Marketing Education

 

Filter by

Date


25 results

Balancing time equity and academic integrity: The paradox of deadline extensions in higher education

Presentation / Conference Contribution
Cameron, J., Gutu, M., & Kurtzke, S. (2025, April)
Balancing time equity and academic integrity: The paradox of deadline extensions in higher education. Presented at Advance HE EDI Conference 2025: The sum of many parts: Embedding intersectionality in HE practice, Newcastle, UK
Higher education policies around deadline extensions seek to promote inclusivity yet may inadvertently create inequalities among student groups. This session examines this par...

The assessment extensions data dilemma and equity in university education: Navigating the paradoxes of policy and inclusivity

Presentation / Conference Contribution
Cameron, J., Gutu, M., & Kurtzke, S. (2025, April)
The assessment extensions data dilemma and equity in university education: Navigating the paradoxes of policy and inclusivity. Presented at Advance HE EDI Conference 2025 The sum of many parts: Embedding intersectionality in HE practice, Newcastle, UK
This digitally supported walking workshop addresses the equity implications of assessment deadline extensions, questioning whether they benefit all students equally. Drawing o...

Balancing Time Equity & Academic Integrity: The Paradox of Deadline Extensions in Higher Education

Presentation / Conference Contribution
Cameron, J., Gutu, M., & Kurtzke, S. (2025, April)
Balancing Time Equity & Academic Integrity: The Paradox of Deadline Extensions in Higher Education. Poster presented at Advance HE EDI Conference 2025: The sum of many parts: Embedding intersectionality in HE practice, Newcastle, UK
Universities promote employability; employers expect graduates to meet deadlines; constructive alignment of assessment with learning outcomes (Biggs, 2007) is silent on extens...

Integrating AI Literacy into Higher Education: A Practical Framework

Book Chapter
Kurtzke, S. (2024)
Integrating AI Literacy into Higher Education: A Practical Framework. In H. Crompton, & D. Burke (Eds.), Artificial Intelligence Applications in Higher Education: Theories, Ethics, and Case Studies for Universities. Routledge. https://doi.org/10.4324/9781003440178-16
This chapter presents a comprehensive framework for integrating artificial intelligence (AI) literacy into higher education (HE), based on a case study at a UK higher educatio...

AI Literacy Framework for Marketing Education and Assessment Design.

Presentation / Conference Contribution
Kurtzke, S. (2024, June)
AI Literacy Framework for Marketing Education and Assessment Design. Presented at Marketing Professional Advisory Group Meeting, 麻豆社区, UK
This talk aims to collect feedback from marketing practitioners on an evidence-based AI Literacy Framework that shows how higher-order human and applied AI skills can be embed...

Employability attributes: Meeting deadlines, time management

Presentation / Conference Contribution
Cameron, J., Gutu, M., & Kurtzke, S. (2024, June)
Employability attributes: Meeting deadlines, time management. Presented at Marketing Professional Advisory Group Meeting, 麻豆社区, UK
This talk aims to excavate marketing practitioner insights on whether meeting deadlines and time management are important graduate attributes that should be carefully consider...

Integrating AI Literacy in Higher Education: A Practical Framework

Presentation / Conference Contribution
Kurtzke, S. (2024, June)
Integrating AI Literacy in Higher Education: A Practical Framework. Poster presented at The Gathering: Edinburgh Napier's Learning & Teaching Conference, Edinburgh, UK
This project is a rapid response to the UK Russell Group's 2023 first principle on the use of generative AI (GAI) tools to "support student and staff to become AI literate" (R...

Pedagogical paradox or tension? What our research on assessment deadlines is telling us about constructive alignment

Presentation / Conference Contribution
Cameron, J., Gutu, M., & Kurtzke, S. (2024, June)
Pedagogical paradox or tension? What our research on assessment deadlines is telling us about constructive alignment. Presented at The Gathering: Edinburgh Napier's Learning & Teaching Conference, Edinburgh, UK
In this 15-minute talk, we present the theoretical twists and turns of our research on deadline extensions at The Business School, 麻豆社区. We share prelim...

Developing Higher Education Educators鈥 AI Literacy - An Experiential Learning Method

Book Chapter
Kurtzke, S., & Brodie, J. (2024)
Developing Higher Education Educators鈥 AI Literacy - An Experiential Learning Method. In Leading Global Excellence in Pedagogy: Augmenting Teaching Excellence: Embracing the future of Education with AI and Emerging Technologies. IFNTF Publishing
In the wake of the rapid rise of Generative AI (GAI) since the end of 2022, this paper focuses on the rapidly emerging need to upskill academics working in higher education (H...

Developing Higher Education Educators鈥 AI Literacy - An Experiential Learning Method

Presentation / Conference
Kurtzke, S., & Brodie, J. (2023, December)
Developing Higher Education Educators鈥 AI Literacy - An Experiential Learning Method. Presented at IFNTF 鈥淪ymposathon鈥, Augmenting Teaching Excellence: Embracing the future of Education with AI and Emerging Technologies

Current Post Grad projects

Non-Napier PhD or MSc by Research supervisions

  • In search of digital marketing communications success: the case of oil and gas industry B2B SMEs